February 01, 2018
Black Movies Hit Mark in 2010
Black sitcoms may be on the verge of dying, but black movies look alive and well in 2010.
Last Friday, Death at a Funeral hit national movie theaters and raked in over $16 million during its first weekend, according to boxofficemojo.com. Directed by Neil LaBute, the film's star-studded cast features Chris Rock, Martin Lawrence, Danny Glover and Loretta Devine just to name a few notables. Based off the 2007 British film of the same title, the hilarious comedy revolves around wild secrets uncovered after the passing of the family patriarch.
And last month, writer, producer and director Tyler Perry released a sequel to his 2007 blockbuster film, Why Did I Get Married. Like the first installment, Why Did I Get Married Too? has generated big numbers also. During its opening weekend, it grossed over $29 million, according to boxofficemojo.com. Malik Yoba, Janet Jackson, Sharon Leal, Jill Scott and Michael Jai White all reprised their roles in the heartfelt and emotional film.
Throughout the years, especially the last few, plenty of films aimed primarily at black moviegoers have winded up as duds.
Remember My Baby's Daddy and Soul Plane in 2004? What about 2007's Where's My Caddy?
With the releases of black films like Why Did I Get Married Too? and Death at a Funeral in 2010 and Precious in late 2009, the movie industry's now hitting the mark. Black audiences are validating they want the same wide-ranging viewing enjoyments of others. They're showing they want more than hip-hop and gangster tales when they're forking out $10 for admission and $5 for popcorn to check out movies nowadays.
On May 14, Just Wright, a black romantic comedy, is slated to open nationwide in movie theaters. The film tells the love story of physical therapist Leslie Wright (Queen Latifah) who helps basketball star Scott McKnight (Common) recover from injury. NBA superstars Dwight Howard and Dwyane Wade join in on the entertainment and the stellar cast that also includes Paula Patton, Pam Grier and Phylicia Rashad.
Even Lottery Ticket, which is scheduled for release August 20, looks foreign to the films typically targeted to black audiences. Rap star Bow Wow plays Kevin Carson, who wins $370 million in a nationwide lottery. The problem however is, because it's a holiday weekend, Kevin has to wait three days until he can cash in his ticket while his opportunistic neighbors are now on the prowl for a share of his winnings. Ice Cube, Mike Epps, Brandon T. Jackson and Natari Naughton all star in the summertime flick.
Some black viewers have been asking for better movies for years. If 2010's any indication, it seems the movie industry's thankfully listening now.
Last Friday, Death at a Funeral hit national movie theaters and raked in over $16 million during its first weekend, according to boxofficemojo.com. Directed by Neil LaBute, the film's star-studded cast features Chris Rock, Martin Lawrence, Danny Glover and Loretta Devine just to name a few notables. Based off the 2007 British film of the same title, the hilarious comedy revolves around wild secrets uncovered after the passing of the family patriarch.
And last month, writer, producer and director Tyler Perry released a sequel to his 2007 blockbuster film, Why Did I Get Married. Like the first installment, Why Did I Get Married Too? has generated big numbers also. During its opening weekend, it grossed over $29 million, according to boxofficemojo.com. Malik Yoba, Janet Jackson, Sharon Leal, Jill Scott and Michael Jai White all reprised their roles in the heartfelt and emotional film.
Throughout the years, especially the last few, plenty of films aimed primarily at black moviegoers have winded up as duds.
Remember My Baby's Daddy and Soul Plane in 2004? What about 2007's Where's My Caddy?
With the releases of black films like Why Did I Get Married Too? and Death at a Funeral in 2010 and Precious in late 2009, the movie industry's now hitting the mark. Black audiences are validating they want the same wide-ranging viewing enjoyments of others. They're showing they want more than hip-hop and gangster tales when they're forking out $10 for admission and $5 for popcorn to check out movies nowadays.
On May 14, Just Wright, a black romantic comedy, is slated to open nationwide in movie theaters. The film tells the love story of physical therapist Leslie Wright (Queen Latifah) who helps basketball star Scott McKnight (Common) recover from injury. NBA superstars Dwight Howard and Dwyane Wade join in on the entertainment and the stellar cast that also includes Paula Patton, Pam Grier and Phylicia Rashad.
Even Lottery Ticket, which is scheduled for release August 20, looks foreign to the films typically targeted to black audiences. Rap star Bow Wow plays Kevin Carson, who wins $370 million in a nationwide lottery. The problem however is, because it's a holiday weekend, Kevin has to wait three days until he can cash in his ticket while his opportunistic neighbors are now on the prowl for a share of his winnings. Ice Cube, Mike Epps, Brandon T. Jackson and Natari Naughton all star in the summertime flick.
Some black viewers have been asking for better movies for years. If 2010's any indication, it seems the movie industry's thankfully listening now.
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